Having recently released its newest creation the Aston Martin Marque Rapide, Aston Martin has taken a different approach to project marketing and video by creating an internet viral film with the help of a very famous American producer. Its not a new development that producer Swizz Beatz has connected with multiple players in the luxury [...]
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Luxury + Art + Speed: Aston Martin One-77
The brand Aston Martin is known for 3 things: quality, luxury and speed. Now the illustrious brand is moving closer toward the art direction with the release of its newest model, the One-77. “We wanted to create a car closer to art than the automobile––that was the aim,” says Marek Reichman, Aston’s director of design. [...]
