For those of us who’ve grown tired of over-commercialized coffee coffee shops whose beans have decreased in quality while their locations have increased in quantity all while having sub-par food offerings with obvious sell-by dates and a lack of not only freshness but taste, there is a coffee shop – or shall we say Espresso Bar – for us.

A mainstay in Israel (the countries largest and most successful espresso bar chain), Aroma Espresso Bar has made its way across the great waters and landed in Manhattan’s Soho, Midtown West and Upper West Side. Similar to its clientele, the shop is modern, innovative and pleasant with freshness and quality being one its most attractive characteristic. With modern yet trendy European decor, white and red being standout colors, the bar makes it  even the most hasty patron want to quickly take a seat.

In addition to fresh coffee made from Arabic beans imported from Africa, ground and brewed on site, each  branch offers a fresh and wholesome selection of pastries, soups, salads and a new take on the breakfast menu illustrated in its modern take on the omelette – the perfect combination of omelette, parsley, tomatoes, cream cheese, pickles, lettuce all layered between your choice of fresh multi-grain or whole wheat bread. It also helps that the portions are plenty, giving patrons the opportunity to choose between whole and half sizes.

Competition? There simply is none at this point. While there are a variety of soup and salad restaurants and new age coffee shops scattered on almost every corner of New York City, none compare.