Burberry Innovates for Chinese Audience #Technology #Fashion #SocialMedia
Many luxury designers including Diane Von Furstenberg and Marc Jacobs are paying a great deal of attention to their their business in China (we know this because of their twitter feeds of course) as China’s surge in young affluent and booming luxury sales continue to attract big names in retail. Burberry has been no different in acknowledging this good news as it prepares an unforgettable runway show for the Chinese audience. China is known for many things, innovation being one of them, so it only made sense for British-born luxury brand Burberry to think grand when it came to preparing their Autumn 2011 catwalk.
April 13, 2011 Burberry will stream their Beijing event on Fashionising.com, but that isn’t the innovative part. In addition to a live performance of the British band Keane, a documented red carpet and a multi-camera angle broadcast, the show will utilize “virtual image technology” to combine live models with animated footage and life-like holograms.
For those unfamiliar Fashionising.com is a fashion trend-based blog/website who’s goal is to “stimulate your visual senses” through impressive high-definition images.
Interesting touch on behalf of Burberry who did a great job of drawing the connection between fashion, technology and social media. The live stream will broadcast Wednesday, April 13th at 20.30 Beijing time. Which equates to 8:30 am in the U.S.